ArkLeisure® segmentation uncovers all
Our ArkLeisure segmentation defines the holiday choice motivations of international travellers...
Future market trends are likely to see an increase in the number of International Travellers from BRICS and MINT markets. Who these travellers are and what motivates and defines their holiday choices was part of the brief which Arkenford were given. Using our unique ArkLeisure® segmentation which is now widely taught and used by organisations to target their communications and products, not just in the world of travel, but right across the brand spectrum, we clearly defined the face of the International Travellers.
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