Helping you at every step
Concept Design & Pre-Production
- Testing key game concepts and prioritisation amongst target audiences
- Extensive historic marketplace knowledge including trend and market statistics
Development
- Testing key developmental stages to analyse conceptual features of new games, to identify which elements work well and are most appealing
- Provide an understanding using the game Mapping tool of the expected profile of a game and its brand positioning in relation to the competition
Alpha/Beta Testing
- Providing comprehensive early stage feedback on playable demos or early gameplay footage to help guide the development path using qualitative techniques
Marketing
- Testing price sensitivity and identifying the correct price for games/content
- Testing the effectiveness of different types of marketing message and campaign
Release
- Website scraping and text analysis to summarise commentary from website forums, discussions and social media
- Short surveys placed in-game or on game website to gather player feedback
Sequel Planning
- Structured feedback from a sample of game players to provide post launch analysis, engagement and sequel direction