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How do you turn 'big data' into market insight?

How do you turn 'big data' into market insight?

Valuable market knowledge is out there, you just need to know how to get it! Following our UK videogames market sizing using 'Big Data', a leading travel company asked for our help.

In response our Bright Minds built a web researching methodology to scan several pre-defined websites, each offering comprehensive listings of a range of accommodation types including self-catering holiday accommodation, holiday parks, campsites and glampsites.

Following a process of data cleansing, deduplication and data recombination, we were able to present a clear picture of:-

  • The size of the market in each sub sector.
  • How each sector is distributed around the UK.
  • How the seasonality affects availability.
  • Which types of accommodation generate the best review scores.
  • How the cost of different types of accommodation stacks up against each other.

In short we were able to generate a huge amount of industry insight in a cost effective manner that our client will use to inform their business growth strategy and investment priorities.