We can identify high opportunity targets which will maximise your return on investment

The best segmentations combine a thorough understanding of the statistics with a creative flair to identify and focus on the key dimensions that distinguish groups. Using our robust analytics, combined with professional expertise and enhanced by our proprietary techniques, we can build bespoke segmentation models which will produce predictive, stable groups which can be acted upon and applied among new audiences for new products/strategies.

Techniques:

  • Values / Needs Based
  • Attitudinal / Psychographic
  • Demographic
  • Multivariate

Case Studies:

Failte Ireland
Woodland Trust
University of Surrey