What makes your brand tick and how can we help to evaluate future growth opportunities?

The customer is at the heart of your business so we take care to understand their needs and motivations – identifying what makes them tick and how you can impact behaviour and drive loyalty. We are experts in mapping the entire customer journey. By defining the key touchpoints and highlighting the interventions through their journey to purchase that create the most impact, we can help you to achieve a more successful and long term customer-centric relationship.

We are also able to profile your visitors, gain their real time feedback and evaluate their customer experience providing summary dashboards of what you need to target to maximise growth opportunities.

Techniques:

  • Concept Studies
  • Secure pre-launch product testing
  • Competitive Positioning
  • Advertising Audits
  • Brand Development
  • Positioning / Character / Values Testing
  • Pre & Post Ad Campaign Testing

Case Studies:

Microsoft TV
Regent Street
Nintendo of Europe
National Army Museum