CHALLENGE

UWE wanted to be able to analyse comments that their students made in both the NSS and SES surveys which previously had not been attempted due to the unstructured nature and vastness of the data. From this they wanted to derive a detailed understanding which would form the basis of a future strategy to focus on their efforts on improving their NSS scores.

SOLUTION

Arkenford designed a bespoke application which automated this process using Text Analytics in combination with human expertise to quantify the data. Once quantified the data was cross compared with other data including both NSS scores and demographic information.

BENEFITS

The end result was a clear and powerful report which was fully automated and thereby completed cost effectively. Our approach provided an intuitive way of looking at large volumes of data and allowed the client to have easy to access to the data to use in order to devise future strategies for improving their NSS score.